Evaluation, Question Three

What have you learned from your audience feedback?

To gain audience feedback we used a number of methods:
1) Asking our audience to watch our video at a computer, and give us verbal feedback. This was useful because we could discuss with our audience the parts that had worked well and what they thought needed improving.

2) Creating a FaceBook page dedicated to our product, in which our audience had the ability to watch our video, comment, like and answer a set of questions we had asked. This was useful because alot of our target audience had easy access to facebook, it was quick for our audience to answer(ie. a few clicks of a button) and it was a sociable way to connect with our audience.

The questions and results can be viewed here


This is a screen shot of some of the questions we were asking via facebook:


and thirdly,

3) Using Google Docs to create a written questionnaire which would give us the feedback we needed. We made this questionnaire accessible online through Facebook, and promoted it as much as we could using private email, links, posts, and a dedicated facebook page for feedback.

The questionnaire can be viewed here and the results and graphs can be viewed here

The development of Web 2.0 has been sincerely beneficial when gaining feedback from our audience.
We have posted a finished copy of our video to our youtube channel and facebook page in which our audience can comment and fill our our google docs questionnaire (connected through a link). This gave us very specific and detailed feedback.

Overall, the majority of feedback was very positive and complementary. The main positive things and were along the lines of:

-Very uplifting, cheery feel to the song. Highly enjoyable to watch.

-Stop motion scenes were original, fun, and were finished professionally.

-Nice use of mise en scene.

-Enjoyed the variety of shots and locations used (keeps audience interested and excited.)

(click here to see a full list of feedback)

People had told us things that we could improve on. They were along the lines of:

-Perhaps correct ''jumping'' from one shot to another at times so the video appears smoother

-A couple of places within the song, the stills could be more accurately synced in time with the beat

-Possibly include some more animation

We would have loved to include more animation scenes/make them longer however we found the stop motion very time consuming to film and edit, therefore the scenes were short but to a good standard. Because Final Cut express was new to us, it took us a while to develop the ability to overcome problems and edit successfully. Therefore next time we would use our broader knowledge of editing and would be able to solve some of the tiny syncing/jumping problems.